• Research & Discovery

  • Conducted user surveys, analyzed App Store & Play Store reviews.

  • Used heatmaps, session recordings, and usability testing (15+ participants) to identify pain points.

  • Benchmarked competitors like Uber, Bolt, and Gett.

• Problem Identification

  • Issues included a cluttered interface, poor mobile usability, inefficient booking flow, inconsistent iconography, and lack of trust signals.

• Ideation & Strategy

  • Collaborated in workshops to brainstorm identity and UX solutions.

  • Focused on simplification, accessibility, brand consistency, and trust-building.

• Design Execution

  • Created a new brand identity (logo, color palette, typography).

  • Developed user flows, wireframes (mid- & high-fidelity), and interactive prototypes.

  • Used Figma for prototyping and design.

• User Testing

  • Final testing with 20 participants.

  • Employed A/B testing, task completion metrics, and System Usability Scale (SUS) scoring.

• A mobile-first, visually refreshed, and accessible digital platform for Minicabs.co.uk.

• Redesigned website and mobile apps (iOS & Android) with:

  • Simplified booking flow

  • Real-time tracking, transparent pricing

  • Flexible payments

  • Driver safety and trust features

• A consistent design system and UI components across all platforms.

• The redesign will establish a modern, trustworthy, and user-centric digital experience for Minicabs.co.uk.

• The improved platform will lead to:

  • An increased booking success rate

  • A reduction in the time required to complete a booking

  • Higher customer satisfaction and loyalty

• The refreshed brand identity and streamlined user experience will position Minicabs.co.uk as a leading competitor in the London ride-hailing market.

• Users will benefit from greater accessibility, enhanced trust and safety, and a seamless booking process across web and mobile platforms.

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